Denglu

Denglu is a private domain operation tool suitable for small and medium-sized businesses

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Denglu: Real User Experience of Private Domain Operation Tool

Official Website: https://www.myfans.cc/

I used to run an original accessories account. In the fan group linked to my WeChat Service Account, messages were all flooded with ads, and I could only send 4 pushes per month. When I wanted to launch a new product poll or interactive lucky draw, I couldn’t find a channel to reach all fans. I was very worried during that time. Later, a colleague shared this tool with me. At first, I thought it was just a forum built in a different place, but I didn’t expect to step on several pitfalls and also discover many practical features.

When I first started using it, I made three mistakes. The first was thinking it only had a fan circle function, ignoring the supporting mass messaging tool and WeCom Assistant. As a result, I set up a micro-community, but still had to rely on the 4 messages from the Service Account to reach users, which was useless. The second mistake was generating a poster directly for a viral activity and sending it out without noticing that the activity rules were too vague. No one redeemed the prizes after sharing, wasting all the activity materials. The third mistake was uploading all fan lists directly when importing WeCom contacts without filtering invalid accounts. Later, I learned that importing too many zombie accounts would instead affect data accuracy.

After gradually getting the hang of it, the core of this platform is actually connecting several pain points of private domain operation in the WeChat ecosystem. You don’t have to switch between tools back and forth; it covers everything from fan interaction, message reach, customer management to traffic viral growth, which is much more hassle-free than the several separate tools I used before.

Here are some features that I find really useful, summarized after stepping on pitfalls:

• The interface of the fan circle micro-community is not stiff; it’s a dynamic stream similar to Moments. I set several long-term fans as moderators, and within half a month, there were dozens of interactive posts. Some people showed off my accessories, others put forward improvement suggestions, which actually helped me build a good reputation;
• The most practical feature is the **Mass Messaging Tool that breaks the 4-message limit of WeChat Service Accounts**. You don’t need to export fan lists; you can directly select tags in the backend to send messages, and it won’t trigger the Service Account’s message limit. I use it to send new product previews and fan benefits, and the open rate is nearly double that of Service Account pushes. I no longer have to worry about not reaching people;
• The batch import of WeCom Assistant is very hassle-free. After uploading the list, it can automatically remove duplicates and tag customers, making subsequent reach more precise. No need to send useless mass messages, saving a lot of time;
• The viral roll-up banner tool is really convenient. You can generate a poster with an invitation code with one click, set the prizes and sharing requirements. The activity participation rate is much higher than the posters I made with design tools before, so I don’t have to spend time finding external designers anymore;
• The Points Tool is also practical. Fans can earn points by posting dynamics and participating in interactions, which can be exchanged for small gifts. Now the fans’ activity is much higher than before; some people even come to sign in every day to earn points.

Compared with similar tools I used before, this platform has obvious advantages. I tried other private domain tools before, either with too single functions (only micro-community), or too expensive (unaffordable for small and medium-sized enterprises), and some tools required downloading plugins, which were particularly troublesome to operate; newbies couldn’t figure it out even after studying for a long time. The advantage of this platform is that all functions are in one backend, no need to switch. The free version can use basic fan circle, mass messaging and points functions, which is very friendly to small and medium-sized merchants and self-media. Moreover, compared with similar micro-community tools, it has stronger interactivity; it’s not a lifeless forum. Fans are willing to chat and show orders here, which actually helps me build word-of-mouth communication, a feature that other tools don’t have.

After using it for so long, I also stepped on a few pitfalls. Here are some reminders for newbies to avoid detours:

• Don’t send too frequently with the Mass Messaging Tool. Although it breaks the Service Account’s limit, WeChat still detects content; too hard ads will be blocked. I once sent a hard ad for a new product, and only 30% of fans received it. Later, I changed to interactive content, such as asking what styles people like, and the open rate went up;
• When generating posters for viral activities, select the correct channel. If you select the WeChat channel, the sharing path of the poster will be smoother, and fans won’t be blocked by other redirects. I selected other channels before, and only a few people opened the poster after sharing; it got much better after changing it;
• Moderators must be set up for the fan circle; otherwise, no one will manage it, and ad posts will appear. Also, guide fans to post content. I didn’t guide before, and there were only a few dynamics in half a month. Later, I sent an invitation to the fan circle in the Service Account, saying that posting content can earn points, and the activity level improved;
• When importing WeCom contacts, clean the fans first, filtering those who have left groups or blocked you. Otherwise, the data will be inaccurate, affecting subsequent reach. I didn’t clean before, imported more than 200 zombie accounts, and the open rate of subsequent reach was very low; it got better after cleaning.

Finally, let’s talk about who it’s suitable for: small and medium-sized brands, self-media, individual entrepreneurs, especially those in the WeChat ecosystem, such as offline stores and personal IPs. The functions of this platform are just enough, no need to spend too much money or time learning; newbies can get started quickly. For large companies with dedicated technical and operation teams, they may need more customized tools, so this is not very suitable. For people who are completely unfamiliar with WeChat operations, it may take some time to study, but the backend interface is still simple; you can master it after watching the basic tutorials a few times.