Xiaomark

Xiaomark is a practical short link tool platform for operations personnel

Screenshots

Highly efficient tool platform for operations personnel

Official website: https://xiaomark.com/

Anyone who has worked in operations has been frustrated by short links. Either the redirection is absurdly slow, or pop-up ads are inserted leading to complaints from followers, or the statistics are all fake, or even being hijacked halfway to a competitor’s page. When I first came into contact with this platform, I was just trying it out, but it became a tool I can’t live with daily.

I have joined many operations exchange groups before, many newbies ask about short link tools, they look for free ones at first, without looking at core functions at all. Either it is hijacked for redirection, or the statistics only have click counts, can’t even distinguish channels. Some people think short links are just shortening addresses, ignoring functions like A/B testing and team collaboration, which is really a waste. For example, a new media operator I know, after generating a short link, shared it directly without even checking the backend, missed several waves of traffic opportunities for content that could have been optimized.

The biggest advantage of this platform is that it adapts to the domestic environment, unlike those foreign tools, either can’t be opened, or unstable, when redirecting, absolutely no messy ads, and will not change your original redirect address, which is very worry-free. Moreover, its functions really fit the pain points of operations, not just fancy. For example, the short link I use most often, can set channel parameters by myself, mark when sending to different platforms, the backend can see the clicks and sources of each channel, even the user’s region. Before I did an online activity, used A/B testing to send to Moments and groups respectively, the statistical effect was more than doubled, quickly adjusted the activity copy, the subsequent data came up immediately.

After using the detailed functions, the most comfortable parts are the details that can save time: For example, the WeChat Official Account Assistant, every time I send a long article on WeChat Official Account, I will generate a short link with parameters, no need to add tracking codes manually, saving a lot of time on repeated operations. The team collaboration function is also good, when working on projects with partners, no need to send accounts back and forth, set permissions, can both view data together, and won’t change links randomly. Before in other tools, partners accidentally changed link parameters, leading to all wrong activity data, this platform has never encountered that. There is also the Webhook function, I synchronize the click data of short links to my own user management backend, no need to export manually every day, update automatically, saving a lot of effort.

Compared with many other tools, such as a foreign short link I used before, sometimes it can’t be opened directly in China, users can’t redirect, and a domestic tool, when opening the short link, it first jumps to an ad, followers have complaints, many people feedback that they can’t find the original content. The statistics of this platform are really detailed, other tools at most give click counts, it can see which platform users come from, even WeChat conversations or Moments, which is very useful for optimizing content. Moreover, it has no hidden charges, basic functions are all free, advanced functions are not deceptive, no sudden pop-up asking for payment.

There are also a few pitfalls to note when using it, I have stepped on them myself:

• Do not share short links to low-quality or illegal platforms, otherwise it may be marked by the platform, affecting statistics, and even being rate-limited
• The permissions of team members must be set as needed, ordinary members only need view permissions, don’t give permission to modify links, otherwise the A/B testing data done before may be modified by mistake, all in vain
• Before using Webhook to synchronize data, you must first check the parameter format clearly, I once spent half a day synchronizing data to my own backend because I wrote the parameters wrong

There is another detail to mention, its short links will not expire for no reason, unless you delete them actively, which is better than many tools — some tools’ short links will expire after a period of time, if you want to use them later, you have to regenerate them, which is too troublesome.

So who is this platform suitable for? For example, operations personnel who need to generate many short links every day, whether for groups, WeChat Official Accounts or online activities, who need statistics, and teams doing operations together, who need collaboration. It is not suitable for those who use it occasionally, such as sending only a few links a year, because you need to register an account, although it is not difficult, it is still a bit troublesome, it is better to use a common short link generator directly.

Anyway, I have replaced all other tools, the basic needs of daily operations work are all solved by this platform, no need to toss with several tools, the saved time can be used to think more about content, which is better than anything else.