Baidu AnalyticsA one-stop intelligent data analysis and application platform.
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Baidu Analytics is a free website traffic analysis tool launched by Baidu, mainly used to help users track and analyse the access data of websites or apps. Here is a detailed introduction:
Traffic Analysis
Tracks basic data such as page views (PV), unique visitors (UV) and IP counts, and distinguishes the ratio of new to returning users.
Provides real-time visit monitoring, allowing you to view the activity trails of currently online users.
Source Tracking
Analyses which channels users enter the website through, such as search engines (distinguishing Baidu, Google, etc.), direct URL entry, and external links (such as social media or ads).
Supports tagging ad sources (UTM parameters) to help evaluate advertising effectiveness.
User Behaviour Analysis
Records the time users spend on a page, the bounce rate (the proportion of visitors who leave after viewing only one page) and click heatmaps, showing which areas of a page receive the most attention.
Tracks users’ browsing paths to understand the complete flow from entry to exit.
Conversion Goal Setting
You can customise conversion goals, such as form submissions, product purchases or successful registrations, and generate conversion rate reports.
Provides multi-dimensional conversion path analysis to optimise key steps.
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