Baidu Hot Search

Baidu Hot Search is a practical platform for searching hot topics across the entire network

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How to quickly find useful hot topic information?

Official website: https://top.baidu.com/board

If you want to track hot topics across the entire network and don’t want to be influenced by content from a single platform, this platform is a tool I often use. You don’t have to scroll through different apps, and you can see what people are actually searching for at once, without being trapped in the information cocoon of social circles.

I made quite a few mistakes when I first started using it. For example, I thought the few big topics on the homepage were all, but when I wanted to find news about new products in the tech circle, I couldn’t find it after scrolling the homepage for a long time. Later, I found that there was a category bar at the top, and when I clicked in, there were all related topics in the tech category. Some people directly take the level of popularity as the standard of usefulness, but in fact, sometimes the high popularity is entertainment gossip, and the truly practical people’s livelihood policies and industry trends are not so prominent in popularity, so you have to look down or in the categories.

• The most core point is that it uses **real search data across the entire network**, not just content from a single social platform. This is better than many similar tools. Some platforms’ hot searches are all hot posts from their own apps, and they don’t cover the real concerns of the public at all. The popularity of this platform is actively searched by different users, so it is more referential.
• The categories are clearly divided, covering fields such as sports, technology, and society. You don’t need to filter out irrelevant content additionally. For example, if you want to see discussions about sports events, you can directly click on the sports category, instead of digging through entertainment topics for a long time to find the key points.
• The update speed is fast enough, so there won’t be a situation where a newly occurred news hasn’t been on the list for half a day. Especially for sudden people’s livelihood or industry events, you can quickly see them on the list, and won’t miss the heat node of discussions.
• There is also a function that few people notice, **7-day heat trend reference**, which can show the heat change of a certain topic. It is suitable for those who want to know whether a topic has real continuous heat or is temporarily brushed by marketing. This function has helped me avoid many fake hot topics.

I have compared several other similar tools. Some of the top hot searches are all paid promotions, and you can’t find what people are really talking about after scrolling for a long time. Some categories only cover entertainment and games, and you can’t find the entrance for serious matters at all. This platform has not many advertisements in its core content, so the authenticity of the data won’t be disturbed by marketing content, which can save a lot of time.

There are also several usage skills that I figured out myself. For example, don’t just look at the first few on the homepage; scrolling down to the content in the categories is more practical. For example, if you want to find materials suitable for writing content, looking at the people’s livelihood and technology topics in the categories is much more useful than the entertainment gossip on the homepage. Real-time hot topics are suitable for viewing at the moment; for example, for events that happened on the same day, if you want to know the discussion points of people, look at the real-time ones. If you want to find topics or organize trends, look at the 7-day hot topics, which can avoid marketing topics that pop up temporarily. Those whose heat rises and falls suddenly are basically brushed, so don’t take them seriously.

There is also a pitfall to avoid: some titles look like big hot topics, but when you click in, you find that they are brushed by marketing accounts through clickbait. The heat of such topics fluctuates quickly, and will drop after a few hours, so you don’t need to spend time on them. Also, don’t ignore the related searches below the topic; sometimes you can find extended content. For example, when I was looking for a tech topic, there were supporting issues that users cared about in the related searches, which could just supplement the materials.

The people suitable for this platform are also quite clear. For example, those who create content and look for materials, those who want to know the real concerns of the public, those who want to understand the trends of different fields in daily life, and friends who follow sports events or new tech products, can all find the content they need, without having to wander in a bunch of fragmented information.

Occasionally, you will encounter situations where the content has a high degree of overlap, but overall, it is more in line with the real search needs of ordinary users than other tools. It won’t be too biased towards niche professional content, nor will it be limited by the content ecosystem of the platform itself, so you can see the voices of the entire network.