People's Daily Online Health & Life

Providing the public with authoritative, scientific and comprehensive health information and services

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Health information is everywhere — why is People’s Daily Online Health & Life the more trustworthy choice?

Official website: http://health.people.com.cn/

Open your phone and you will find all kinds of folk remedies and health “rumour debunking” flying around, making it hard for ordinary readers to tell truth from fiction. It is precisely in this information environment that the value of the People’s Daily Online Health & Life channel stands out ever more. As a key sub-brand under People’s Daily, it relies on the credibility of a mainstream media outlet and is committed to providing the public with authoritative, scientific and comprehensive health information and services, making it one of the leading health information platforms in China.

Unlike many self-media health accounts that rely on personal experience, People’s Daily Online Health & Life does not fight alone. By integrating medical institutions, industry experts and media resources across the country, the channel has built a people-centred health information service platform. Every piece of information is vetted by professional forces — this is the core competitiveness that sets it apart from ordinary health websites, and also a key reason why many families treat it as their daily health reference.

Eight core sections: from the dinner table to mental health, covering every health topic

To judge how practical a health platform is, the first thing to look at is its content coverage. Around the high-frequency health needs of everyday life, People’s Daily Online Health & Life has laid out eight core areas, embracing almost a person’s complete health scene from diet and daily routines to physical and mental well-being:

• Food safety — eating with confidence is the foundation of all health, covering everything from selecting ingredients to processing and storage;
• Traditional Chinese medicine — carrying forward the wisdom of traditional medicine and explaining the proper use of TCM;
• Health & wellness — offering science-based wellness ideas for different groups and different seasons;
• Weight loss & fitness — actionable exercise and diet plans to help manage weight and body shape;
• Chronic disease prevention — focusing on early intervention and daily management of chronic diseases such as hypertension and diabetes;
• Beauty & skincare — debunking skincare myths from a dermatological perspective;
• Mental health — attention to emotional stress and psychological adjustment, filling in the “invisible health”;
• Eco-friendly home — extending health to the living environment and creating a reassuring living space.

These eight sections have both their own division of labour and their interconnections. For example, a reader concerned about chronic disease prevention will often also care about food safety and health & wellness; a family renovating a new home, while browsing eco-friendly home content, can also pick up mental health knowledge along the way. This matrix-style content layout allows users of different ages and needs to find practical information relevant to them.

Live Q&As with renowned doctors, short videos for learning: fresh takes on content formats

If health knowledge is nothing but dry, lengthy lectures, it will hardly reach the public’s heart. People’s Daily Online Health & Life understands the rules of communication well and keeps innovating in content formats, making professional content watchable, listenable and interactive.

Live streams with renowned doctors from top hospitals — talk to experts without leaving home

Through video live streaming, the channel invites renowned experts from Grade-A tertiary hospitals across the country to give interactive online explanations, so the public can obtain professional health guidance without leaving home. For elderly people with limited mobility and busy office workers, this format greatly lowers the barrier to accessing quality medical resources — expert advice that once required registering and queuing can now be obtained in real time in a live stream room.

Short videos produced by medical teams — easy learning in spare moments

For the browsing habits of mobile users, the channel has also released a large number of short videos produced by professional medical teams. With each video lasting just a few minutes, they fit perfectly into fragmented moments such as commuting or lunch breaks, helping users pick up practical health knowledge while watching with ease. In-depth articles and light short videos complement each other, forming a diverse content system that allows users both to “dig in and study” and to “scroll and learn”.

Partnering with national-level institutions to make health education a genuine public good

Health education cannot rely on a platform fighting alone. In science communication, the People’s Daily Online Health & Life channel actively cooperates with authoritative institutions such as the China Association for Science and Technology and the Chinese Medical Association, drawing on the academic support of professional societies to continuously improve public health literacy.

The channel has also carried out a variety of health-related public welfare activities and launched special columns such as Jintai Yangsheng Yuan, embedding the promotion of healthy lifestyles into the small details of daily content. This “media + society + public welfare” model not only guarantees the professional grounding of the educational content, but also lets health knowledge reach thousands of households in a more approachable way.

Improving health literacy depends not on a single viral article, but on long-term, systematic and trustworthy content that accompanies you.

“Internet + health for all”: sharing health services even in remote areas

In the field of smart healthcare, the exploration by People’s Daily Online Health & Life is equally noteworthy. Relying on the “Internet + Health for All” public welfare platform, the channel explores new models of health-focused poverty alleviation, providing convenient health services for remote areas and vulnerable groups, so that quality health resources cross geographical barriers and flow to where they are needed most.

At the same time, the channel keeps optimising the user experience with data analysis, delivering more precise personalised health information to users. Whatever health topics you follow and whatever life stage you are at, the platform can push the relevant content to you more efficiently, reducing the interference of useless information. Driven by both a diverse content matrix and innovative communication formats, People’s Daily Online Health & Life is bringing the spread and practice of health-for-all concepts into the daily lives of more and more people.