Zhiwei Shijian

Internet social hotspots aggregation platform

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First, clarify your needs

Before opening Zhiwei Shijian, first think clearly about what you want to do. If you just want to figure out the ins and outs of a gossip you recently came across, you don’t need to look at overly detailed dimensions; if a company wants to monitor the public opinion dynamics of its own brand, it must focus on the crisis-related sections.

For ordinary users looking for the truth behind hot topics, there’s no need to overcomplicate with complex functions—just search for a keyword to see the communication context of the event, as well as the proportion changes across different platforms, which is enough to clarify the ins and outs. For enterprise users doing marketing or monitoring negative public opinion, they need to specifically look at the enterprise-related event research section on the platform, where they can get reference directions for response.

Official website: https://ef.zhiweidata.com/

Don’t miss these practical features when using it

First, check the communication context and data charts

Once on the platform, first look for the dynamic tracking content of event communication—you can see when the event started trending, how the communication proportion across different platforms changed, for example, when Weibo discussion volume surged, or when a Douyin video went viral. All these data are updated in real time and not outdated.

You should also check the data visualization section—no need to struggle with piles of numbers; the platform will turn the communication trend into a line chart, and mark the behavioral characteristics of different groups with color blocks, so you can immediately see who is paying attention to this event and what the key discussion points are.

Segmented information and exclusive event database are useful

Some events segment different categories of information—for example, some people talk about gossip, some about industry impact, some about policy-related content. By looking at this segmented section, you can know what different people are discussing and won’t be distracted by irrelevant content.

Don’t ignore the exclusive event database—it only includes two types of events: either high-communication-volume events that went viral in a short time, or events that have sustained popularity. Browsing this database allows you to quickly find truly influential hot topics across the entire network recently, instead of scrolling aimlessly online.

Avoid these usage pitfalls

Don’t draw conclusions only based on data from a single platform—Zhiwei Shijian aggregates content from mainstream platforms like Weibo, Douyin, and Zhihu. If you only look at discussions on one platform, you’ll easily be misled; you need to combine the situation across several platforms.

Don’t casually apply the analysis logic of ordinary events to enterprise-related events. The enterprise-related sections are dedicated to crisis and marketing research; if you use the analysis methods for ordinary hot topics here, you won’t get professional reference content—you need to find the corresponding dedicated sections.

Also, don’t ignore the platform’s usage instructions. Although the operations are simple, new features are occasionally launched; taking a look at the instructions can help you avoid detours instead of fumbling around for a long time.